Wiring Future Connectivity
DKT is enabling tomorrow’s high-performance communication infrastructure. We helped them tell their story.
Bet you haven’t heard of DOCSIS 3.1? Truth be told, neither had we before we started collaborating with DKT Comega. In short, it’s revolutionizing broadband speeds, allowing up to 10 Gbit/s downstream. DKT is pioneering this technology in Northern Europe and wanted to convey the story digitally.
Grasping the Product Jungle
DKT Comega houses hundreds and hundreds of products — different standards, different versions, different sizes, different system paradigms. The immediate challenge was how to structure this information, avoiding custom tables and information, and ensuring easily editable (and maintainable) content for the long term.
Further, the ambition was to zoom out from showcasing technical images of routers and rather focus the communication on the societal and human purposes of what DKT does.
Structure, Logic, Guidance
New principles were introduced for the user experience. First, interaction to allow potential customers to calculate costs of implementation. Second, a strict product taxonomy defining the cross-patterns for the entire product catalog. Third, bringing in cases to document the effects of what DKT Comega does and communicate the full story of the company’s product lifecycle.
Ready to Fuel the Future
The new DKT Comega web platform was launched in time for the Spring 2017 conferences and the Danish technology company is ready to expand on the mission and collaborate with telco’s of Northern Europe on wiring connectivity of the future.